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First week as a full time ice cream man

June 4, 2012 2 comments

Update: Apparently Victor’s Kitchen isn’t closing down after all. They have pasted a notice saying that they will reopen on 20th June. Good news for all of us.

Here I am, on a Sunday night recapping the week that has gone by. It isn’t any other normal week where each day comprises of dragging myself to work, boot up the PC, thrash emails, ponder on what to have for lunch, go for an extended loo break and sneak in a game of Words with Friends or Draw Something while at it, wait for 6pm to arrive, mutter some expletives when I am still stuck at my desk at 8pm. It is the week where I finally leave the shirt and pants behind and fulfill my full time duties at Merely Ice Cream.

If anything, the fact that I get to wake up later, get a seat on the MRT and not getting shoved into someone else armpit already justify my decision to leave the corporate world and be my own paymaster. Always prone to random acts of stupidity, I have decided to celebrate the occasion by doing a tongue in cheek obituary poster and post it onto our facebook page. Thank goodness my mum only knows how to use facebook to ogle at pictures of my niece or else I would have gotten an earful from her.

I hope my presence in the shop didn’t put off any customers who were accustomed to seeing sweet young things behind the ice cream counter. Even if it did, the customers certainly hid it well! Jokes aside, being finally able to put faces to the regular customers who have been propping up our sales all this while, I hope that we can build up a long lasting relationship Merely Ice Cream can provide a cosy environment to satisfy their sweet tooth. We are into the second month of the school holidays, which means business is still kind of stop start without the support of the nearby students. NAFA, LASELLE and SMU KIDS, COME BACK SOON! WE MISS YOU AND YOUR $$!!! Given the slow activity in the mid afternoon, it can get kind of boring at times. To keep myself busy, I have decided to embark on a new DIY project for the shop. Saddled with egg cartons plus the fact that I have one less bar stool for my pallet counter, I am going to emulate what these guys did and turn the stray egg cartons into a bar stool. I probably need another 100 of those egg cartons before I can get down to work though…

The week ended with the bombshell that the building’s de facto anchor tenant, Victor’s Kitchen, is calling it quit and bringing his dim sum across the Causeway. Their non-opening for the entire week has already caused some murmurs among the tenants at Sunshine Plaza, with rumors going round that they have flouted some laws in relation to the employment of unregistered foreign workers at their premise. I finally got the confirmation from the owner himself that he is pulling out for good. He is increasingly finding it difficult to sustain his operations with the restriction in hiring foreign help to cope with the overwhelming business and came to the conclusion that the only way is to pull out from Singapore and relocate to Johor Bahru where the labor cost is lower and locals are more willing to toil the long hours. With Victor’s Kitchen gone, it is certainly going to bring us some bother as majority of the foot traffic to Sunshine Plaza are from customers who make the trip down to savour their Dim Sums. Oh well, this is really unexpected but then again, it is out of our control too. We just got to buckle down, continue to churn out delicious ice cream and raiseĀ  the awareness to our product and branding and hope the crowd starts pouring in.

Time to sign off and start my Diablo 3. Chill folks!

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